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Post Graduate Diploma Course in Public Relations and Advertising

Kerala Press Academy offers a Postgraduate Diploma in Public Relations and Advertising (PGDPRA). The course duration is eleven months. Students, who posses Bachelors Degree in any discipline can apply for the course.

Advertising is one of the forms of communication planned to convince target audience to take action. It comprises the name of service or product. The advertisement explores an idea of how that service or produce serves the customer. The aim of commercial advertisement is to increase sale of products. Advertising equips customer with an overview of a particular product or service. Therefore, it is very necessary to make the customer aware of a particular product or service to get it sold.

Public relations (PR) is about maintaining relations with public. Public Relations is a profession, which includes:

  • Crisis management
  • Community relations
  • Customer relations
  • Employee relations
  • Industry relations
  • Government affairs
  • Investor relations
  • Media relations
  • Visitor relations
  • Publicity
  • Mediation
  • Speech writing
  • Functions of communication

The admission for the course is completely based on students performance in the aptitude test. Once students have passed the aptitude test, they will be called for personal interview. There are 50 seats of which four seats are reserved for Scheduled Cast (SC) students and 1 seat for Scheduled Tribe (ST).

Examination
All students are required to appear for a written exam at the end of the course in all subjects excluding DTP.

Students need to obtain at least 40 % marks in each part and 40 % in the final exams to get a passing certificate. The classification of grade is give below.

  • I - Class: 60% or above of the aggregate marks
  • II - Class: 50% and above but less than 50%
  • III - Class: 40% and above but less than 50%

It must be noted that there is no supplementary exam for failed candidates or those willing improvement can appear for exam only in the consecutive year after paying the required exam fees. Students are not allowed to appear for the exam after three years.

Evaluation of DTP
Evaluation shall be based upon continuous internal assessment. Minimum five internal tests are held occasionally on prescribed dates. The test carries 100 marks.

Students must ensure that they fulfill the minimum attendance criteria set up by the institute. 70% attendance is mandatory to appear for the exam. Candidates who do not meet the attendance criteria are not allowed to take the exam. However, students who face attendance problem due to illness or other reasons are allowed to appear for the exam. The director shall consider such candidates to continue study in the following year.

It is mandatory to submit a project report related to Public Relations and Advertising. Students are allowed to choose a topic, however, that have to be in an area of practice in two disciplines. The project report should be prepared under the guidance of a faculty member. The break up of papers is given below.

PapersMarks
Public Relations
Paper 1: PR Today 100
Paper 2:Method and Tools of PR100
Paper 3: PR in Business and Industry100
Paper 4: PR in Govt. 100
Advertising
Paper 5: Advertising Perspectives 100
Paper 6: Role of Advertising in Marketing 100
Paper 7: Advertising Media 100
Paper 8: The Business of Advertising 100
Paper 9: DTP and Computer Graphics100
Paper 10: Journalism, Effective Writing & Communication 100
Internal Assessment
Project Work70
Viva Voce30
Public Relation Club 30
Lab Assignment & Projects 20
Term Exam 50
Total Marks 1, 200


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