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Post Graduate Diploma Course in Public Relations and AdvertisingKerala Press Academy offers a Postgraduate Diploma in Public Relations and Advertising (PGDPRA). The course duration is eleven months. Students, who posses Bachelors Degree in any discipline can apply for the course. Advertising is one of the forms of communication planned to convince target audience to take action. It comprises the name of service or product. The advertisement explores an idea of how that service or produce serves the customer. The aim of commercial advertisement is to increase sale of products. Advertising equips customer with an overview of a particular product or service. Therefore, it is very necessary to make the customer aware of a particular product or service to get it sold. Public relations (PR) is about maintaining relations with public. Public Relations is a profession, which includes:
The admission for the course is completely based on students performance in the aptitude test. Once students have passed the aptitude test, they will be called for personal interview. There are 50 seats of which four seats are reserved for Scheduled Cast (SC) students and 1 seat for Scheduled Tribe (ST). Examination Students need to obtain at least 40 % marks in each part and 40 % in the final exams to get a passing certificate. The classification of grade is give below.
It must be noted that there is no supplementary exam for failed candidates or those willing improvement can appear for exam only in the consecutive year after paying the required exam fees. Students are not allowed to appear for the exam after three years. Evaluation of DTP
Students must ensure that they fulfill the minimum attendance criteria set up by the institute. 70% attendance is mandatory to appear for the exam. Candidates who do not meet the attendance criteria are not allowed to take the exam. However, students who face attendance problem due to illness or other reasons are allowed to appear for the exam. The director shall consider such candidates to continue study in the following year. It is mandatory to submit a project report related to Public Relations and Advertising. Students are allowed to choose a topic, however, that have to be in an area of practice in two disciplines. The project report should be prepared under the guidance of a faculty member. The break up of papers is given below.
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