Kerala Press Academy offers two post graduate courses Post Graduate Diploma in Journalism and Post Graduate Diploma in Public Relations & Advertising. Both the courses are job-oriented. The duration of these courses is one-year. The course curriculum incorporates internship for journalism students and project work for PR and Advertising students.
These course components are designed with the aim of imparting quality education in mass communication. The course syllabus includes theoretical as well as practical exercises. Students have to work in a group as well as individually. They are taught various aspects of mass communication. The practice session helps students to understand how to cope with a particular situation.
Post Graduate Diploma in Journalism
The duration of this programme is one year. In the academic year, students are taught tactics of anchoring, presentation, taking interview, executing live event, etc. Mass Communication has utmost importance in our society. It plays a role of making people aware of what is happening in the society. Mass communication is a very challenging and exciting profession. It offers ample opportunity to budding journalists to contribute his/her social responsibility and commitment to the society.
To become a skilled and talented media person, one has to go through extensive practical training in journalism. Kerala Press Academy is the only place to get into the mass media. The academy offers postgraduate diploma course in journalism and communication, which ensures that students get a thorough understanding of their respective field. The academy is wonder launching pad for upcoming journalist.
The Kerala Press Academy has experienced faculties to teach students. The faculty deals with all the topics of journalism and communication from basic to the specialization. The academy holds an outstanding recording of having placed over 70 percent of its alumni in prominent communication organizations. Its alumni have been working in the realm of journalism as expert journalists and media persons in India as well as abroad.
The aim of course curriculum is to equip students with maximum professional experience. The course also provides students with an insight to the contemporary media world to make them accustomed to new trends and advanced technologies.
Post Graduate Diploma in Public Relations & Advertising
Public relation plays an important role in every field be it organization, college, university, school, government sector, etc. Public relation has a significant role at both, national and international level. Most of the decision-makers depend on the public relation officers for exact assessment of rapid moving developments. This has culminated into increasing demand for PR professionals across the world.
There is an increasing demand for trained PR personnel in India for extending activities in the corporate and service sectors. They are also in great demand in government and non-government organizations and allied sphere of advertisement industry.
Advertising is an inseparable part of any product. A product cannot be sold on a large scale without telecasting its advertisement. The advertisement lays importance upon product's characteristics, grabs the customer's attention and makes them purchase the product. Today, advertisement has become a compelling force. A career in Public Relations and Advertising is professionally challenging and intellectually motivating for aspires.
Students who are willing to take admission to these courses must be a graduate from a recognized university. They should not exceed 27 years of age.