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Post Graduate Diploma in Advertising and Public Relations

KC College of Management Studies offers Post Graduate Diploma in Advertising and Public Relations. The objective of the programme is to explore quality education in advertising and public relations (PR). Students willing to take admission to this course are required to have passed 10+2+3 exam. The course fee is Rs 7, 000.

The course components are very important to learn basics of advertising and public relations. Students are taught how advertising is very important in any business. Public Relations (PR) deals with elements including:

  • Community relations
  • Functions of communication
  • Crisis management
  • Industry relations
  • Customer relations
  • Government affairs
  • Employee relations
  • Investor relations
  • Mediation
  • Media relations
  • Publicity
  • Visitor relations
  • Speech writing

The programme equips students with ample information about advertising and public relations. With the help of this course, students reinforce their fundamental skills required for this field. After completing the course, students get into the industry easily. The outline of the course is given below.

Semester I

  • Consumer Behaviour
  • Copy Writing
  • Marketing Management
  • Media Planning
  • Advertising Management

Semester II

  • Printing and Production
  • Brand Management
  • Principles of Public Relations
  • Advertising Research

Media Planning
The title of media planning has been associated with advertising agency. A media planner is responsible for choosing media for advertisement placement in support of their clients. The purpose of a media planner is to help clients in achieving business goals through ad budgets by suggesting fine use of media available to them.

Copy Writing
Copy writing is used in the field of business extensively. It is used with the purpose of promoting a business, idea, opinion, person, etc. The basic idea behind copywriting is to persuade the target audiences to act or buy products. Today, there is an increasing need of skilled professionals in the field of copy writing.

Printing and Production
In the field of advertising, printing has an important place. Printing is a procedure where text and image are being reproduced. Any advertisement, be it in the newspaper or hoarding needs to be printed in an effective and attractive way. Therefore, students must be accustomed to printing and production.

Principles of Public Relations
Students are taught various aspects of public relation, as it is very important in the field of advertising and other businesses. Students learn principles of public relation. The subject deals with various elements of business management including:

  • Employee relations
  • Community relations
  • Customer relations
  • Crisis management
  • Industry relations
  • Government affairs
  • Investor relations
  • Media relations
  • Publicity
  • Mediation
  • Visitor relations
  • Speech writing
  • The functions of communication

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