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Post Graduate Diploma in Mass Communication

International School of Mass Media offers Post Graduate Diploma in Mass Communication. The duration of the course is one year. The academic year is divided into two parts such as nine months of teaching with training and remaining three months of internship.

The objective of this course is to equip students with fundamental insights into television and radio journalism. The course helps students to develop their competency level in creative communication through visuals and spoken words. The course lays emphasis upon differences between in audio-visual and print medium.

The course also develops fundamentals skills required for mass communication such as anchoring, radio and television reporting, presentations and production. The mass school organizes separate lectures on various equipments used in electronic newsgathering. The mass school also organizes training sessions on script writing and editing techniques. The training sessions for writing gives special focus on writing for visual impact. The course curriculum is given below.

  • Paper - 1 Introduction to Mass Communication and Human Communication
  • Paper - 2 Introductions to Journalism (Print Media and Electronic Media)
  • Paper - 3 Radio Journalism
  • Paper - 4 Television Journalism
  • Paper - 5 Editing
  • Paper - 6 Contemporary issues, media laws and ethics
  • Paper - 7 Advertising and Corporate Communication
  • Paper - 8 Production / Assignments

Course Structure

Paper - I: Introduction to Mass Communication and Human Communication

Mass Communication

  • Nature
  • Communication
  • Concepts and process
  • Media
  • Theories
  • Interpersonal and Mass Communication
  • History & Effects of Mass Communication

Human Communication

  • Definition, elements, concept, and functions of communication
  • Sociology of Communication and Socialization
  • History of Human Communication
  • Communication and Behavioural Science
  • Models of Communication
  • Forms of Communication (Interpersonal, non-verbal, group, and body language)

Paper-II Introduction to Journalism

(Print Media and Electronic Media)

  • Definition, Types, Concept, Structures, Radio and Television, History & Future of Newspapers
  • News: Concept, Types of News
  • News Gathering and Sources

Methods of Gathering News

  1. Observation
  2. Interviews
  3. Reference Material Reporters, Correspondents and Stringers - Roles and Responsibilities

Types of Reporting

    (a) Covering incident and events
    (b) Sports Reporting
    (c) Parliament Reporting
    (d) Political Reporting
    (e) Art and Culture Reporting
    (f) Crime Reporting
    (g) Economy, Business, Development & Computer Reporting Writing features, articles and editorials for newspapers, Writing for Radio and Television

Paper-III Radio Journalism

  • Understanding the medium (role, history, reach and future) Radio Formats: Radio news, Radio Magazine, Radio Talk/Commentary, Radio Review
  • Features, Radio Programs for special audience and Documentaries
  • Radio News Production & Writing
  • News Coverage - Spots, running commentary
  • Outdoor Reporting - Production & Compilation
  • Preparing and producing radio programmes, especially, current affairs & news
    AIR & FM Radio - Structure, Principles, Technology, Operations and Differentiation

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