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Curriculum

The Trimester wise curriculum of the two-year Post Graduate Diploma in Management PGDM programme is as follows:

First Trimester

SubjectsCredits
Financial & Management Accounting 3
Business Communication 3
Organisational Behaviour 3
Fundamentals of Management 3
Micro Economics for Managers3
Fundamentals of IT2
Introduction to Media Industry & Practices2
Total19

Second Semester
Macro Economics for Managers 2
Cost Accounting 3
Production & Operations Management 3
Marketing Management- I 2
Learning Management through Case Writing 2
Legal Aspects of Business3
Business Mathematics1
Business Statistics2
Conventional Media1
Total 19

Third Semester
Financial Management3
Human Resource Management 3
Research Methodology 3
Management Information System3
Marketing Management- II3
Operations Research 3
Media in Advertisement 1
Total19

Fourth Semester
Business Ethics & Values 3
Entrepreneurship Development3
Elective-13
Elective-23
Elective-33
Elective-4 3
Total18

Fifth Semester
Business Environment 3
International Business 3
Elective-13
Elective-23
Elective-33
Elective-43
Social Project 1
Total 19

Sixth Semester
Environmental Management 3
Strategic Management 3
Elective-13
Elective-23
Elective-33
Elective-43
Confidence Building & Personal Growth -III1
Total 19

Note : Students should note that the Summer Projects carry six credits. Students can choose specialization from the subjects mentioned below.

Specialization

  • Marketing
  • Information Systems
  • Human Resources Management
  • Finance & Financial Services
  • Media Management
  • Logistics, Retailing and Supply Chain Management

The DCSMAT Media School equips students with new technology to execute their practical works. The school has software called MOODLE, which facilitates teachers and students to interact with each other. It helps teachers to give articles, assignments, upload cases and other reading stuffs. With the help of this advanced software, students are accustomed to the real situation at workplace.

Research & Consulting
The school has a research cell, which consists of different areas of management to execute a number of market consultancies and researches. Students do research projects and review their area of specialization to build up research ability. This exercise facilitates students to learn how to research on a given subject.

Internships
The DCSMAT Media School offers students internship programme. The internship programme is conducted with the purpose of providing students with live experience. The internship is given to the final year students with a number of prominent industries. Students get to learn a lot during this programme. After completing this programme, students get into the industry where they do not face any problem while working. The programme facilitates students to get insight of their field.

The school ensures that the whole batch get an opportunity to undertake this useful training in the establishments mentioned below.

  • Big Bazaar - 26 students
  • Big FM - 8 students
  • UST - 1 student
  • Sookshmatech - 18 students

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