Public Relation, Advertising, Event Management FA
Q. What is the realm of working as a Public Relation Officer?
A. There are many fields which need the services of a public relations officer. This makes career very exciting and interesting. Some of the fields are mentioned below.
Corporate Sector
Every corporate sector needs a public relation officer. Corporate sector is not only about making money but also is an organization where a number of people work together. The responsibility of a public relation officer is to behave friendly towards the public in order to create the harmony between the organization and them.
Government
The job of public relation officer is to cope with public informing them about the government's schemes and activities. He/she also shows people advantages a particular scheme offers.
Pressure Groups/Causes/Lobbies
This is perhaps the most critical area to work in. However, it deals with a particular group of society, which has been with a cause to improve society. It is moderately new area in our country and demands extensive knowledge with dedication about the causes of child labour, environment, women's issues, political ideology etc.
The responsibility of public relation officer is to make people aware of the various issues through charity shows, public programmes, fund-raising, etc with the intention that people are encouraged to change and consecutively help convince the policy makers.
Products
The module comprises making a good image of the product before it is launched to ensure that retailers, consumers and distributors are attracted by it.
Public Personalities
This is possibly the most exciting of all the PR professions as it is related to creating and improving an image of popular people like sportsperson, politicians, actors, musicians, writers, etc.
Public Sector
The aim of this sector is to explain and prove to the policy makers and common person that public money is spent in a meaningful manner.
Schemes/ Projects
This includes informing the community and organization employees about new scheme to lessen their apprehension toward change, reply to any queries and explain overall advantages of these projects.
Tourism/Hospitality Industry
It is reasonably important field. It needs public relation officer to deal with their business. Tourism and hospitality cannot be managed without the help of a public relation officer.
Q. What is the job profile and remuneration of a PR officer?
A. There are a number of job opportunities for an expert public relation officer. After completing the course, students get into:
- Government offices
- Private companies
- Advertising agencies
- Tourist resorts
- Hotels
- Banks and financial institutions
- Non-governmental organizations
- Private consultancy firms
A public relation officer gets remuneration as per the company's pay scale criteria. In short, salary varies from company to company. A PR department includes PRO and liaison officers. In big consultancies and firms, there is hierarchy such as account executives, trainee executives, account director, senior account managers, chief PR directors, etc. Hence, there are a number of job opportunities in the filed of public relation.
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