Public Relation, Event Management, Advertising, FAQ

Q3. Could you please tell the name of training institutes for this career?
A. One does not need to take formal training to become public relation officers. However, taking training is beneficial for the person who wishes to make a career in this field. Pursuing a course in PRO is an advantage in the competitive job scenarios. Many companies offer job to the graduates in subjects such as economics, sociology, marketing, psychology, etc. with a course in public relations.

Once students get experience in the field of public relation, there will be a number of companies which offer them a good job with high remuneration. Some of the courses are offered as postgraduate course and its eligibility criteria is a Bachelor of Arts degree in any discipline. However, students who have completed their graduation in social science, humanities and liberal arts will be preferred.

Generally, the course lasts for about a year. The admission to the course is based on merit. The film school offers training to students in various aspects of public relation including:

• Marketing
• Communication
• Editing
• Research methods
• Advertising
• Media planning
• Media techniques
• Partial mass media
• Script writing
• News editing

The course curriculum incorporates practical exercises, where students get to learn about various organizations such as advertising agency, public sector and some other sectors. There are five good institutes offering public relation courses in India. A list of these institutes is given below.

• Center for Research in Art of Film and Television (CRAFT)
  Department of PR/Advt/Event Management
  272, first floor, Naharpur car market, sec - 7, Rohini
  New Delhi - 110085
  Tel. 32416868, 32916868
  Website: www.log2craft.org
  
• Indian Institute of Mass Communication (IIMC), New Delhi
  Website: www.iimc.nic.in/training-pg-journalism-ad-pr-syllabus.html
• Symbiosis Institute of Mass Communication (SIMC) Pune
  Website: www.simc.edu/
• Makhanlal Chaturvedi National University of Journalism,
  Bhopal, MA in Advertising and Public Relations (MAAPR)
  Website: www.mcu.ac.in
• Media institute, offers Public Relations course in Mumbai

Following is the list of other institutes that offer public relations and advertising course in India.
There are some well-known colleges in Mumbai offering Diploma in Public Relations course. The list of these colleges in given below.

• University of Mumbai, M.G.Road, Fort,
  Mumbai - 400032
• College of Management, Mumbai Maharashtra Graduation
  (Post graduation Diploma in Public Relations course)
• College of Communication and Management,
  Mumbai - 400007 Maharashtra
  (Post graduation Diploma in Public Relations)
• Narsee Monjee Institute of media Management Studies,
  V.L Mehta Road, Vile Parle,
  Mumbai
  (Post graduation Diploma in Public Relations)

• Delhi School of Communication
  New Delhi - 110049
  (Certificate Course in Public Relations Advertising and /Marketing and Communication/ Event Management / Communication Skills)

These are the names and addresses of schools where one can learn the fundamentals of public relations. After completing the course, skilled students can find a good job anywhere in the field of public relation.