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Courses

Apeejay Institute of Mass Communication offers various courses in media journalism. Each course is well built and modified to provide students utmost information about mass media. The institute offers Post Graduate Courses in the following disciplines.

  • PG Diploma: Public Relations and Event Management
  • PG Diploma: Advertising & Marketing Communication
  • PG Diploma: New Media & Web Journalism
  • PG Diploma: Television & Radio Production with focus on: News Reporting / Anchoring & Video Editing
  • M.A. in Journalism & Mass Communication

Post Graduate Diploma in Advertising & Marketing Communication
Apeejay Institute of Mass Communication offers Post Graduate Diploma in Advertising and Marketing Communication. The course duration is one year (full-time). The outline of syllabus is given below.

  • General Papers: i) Communication ii) Marketing iii) Brand Management
  • Module 1: Advertising Management
  • Module 2: Account Planning & Client Servicing
  • Module 3: Media Planning
  • Module 4: Creativity & Campaign Planning

Eligibility Criteria
Students aspiring to get admission to this course need to have obtained a Bachelors Degree or equivalent from a recognized university. However, students who are good at communication, creativity and copywriting will be preferred.

In this course, students are equipped with internship programme. They are provided internship in prominent market research firms, advertising agencies, corporate houses, etc.

Post Graduate Diploma in Public Relations & Event Management
Apeejay Institute of Mass Communication offers Post Graduate Diploma Public Relations & Event Management. The course duration is one year (full-time). The course components are well structured to provide students quality education in event management and public relations. In this course, students learn fundamentals of management. The course outline is given below.

  • General Papers: i) Communication ii) Marketing iii) Brand Management
  • Module 1: Public Relations Management
  • Module 2: Corporate Communication
  • Module 3: Event Management
  • Module 4: Project Report

Eligibility Criteria
Students aspiring to take admission to this course should have obtained a Bachelors Degree or equivalent from a recognized university. Nonetheless, preference will be given to students who are good at management skills, creativity, communication, etc.

Students admitted to this course will be offered internship programme. Under this programme, they will need to work in well-known event management companies, public relation firms, corporate houses, etc.

Post Graduate Diploma in Television & Radio Production
Apeejay Institute of Mass Communication offers Post Graduate Diploma in Television & Radio Production. The course lays emphasis upon anchoring, news reporting and video editing. The course duration is one year (full-time). The course syllabus outline is given below.

Paper 1: Communication and Media Management
Paper 2: Broadcast Journalism

  • Radio Journalism
  • Television Journalism
Paper 3: Programme Production
  • Radio Programme Production
  • Television Programme Production
Paper 4: Documentary & Film Studies
Paper 5: Media Reviews & Current Affairs
Paper 6: Final Diploma Production

Eligibility Criteria
Students willing to take admission to this course need to have passed Bachelors Degree or equivalent from a recognized university. However, students having good communication skills and creative bent of mind will be preferred.

After taking admission, students are given internship programme where they need to work with leading film production houses, radio/FM stations, television channels, etc.


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