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Career in India        

Education in India, Career in India: Industrial Design


Looking for a Career Option in the Field of Industrial Designing ? This section features Industrial Designing as a career option, elaborated with reference to the job profile, personality traits required, the courses and training involved, premier institutions and future prospects.

The aesthetic appeal of a product has become critical to the success of its marketing. Rapid growth in consumer spending and growing competition for sales have motivated manufacturers to see the possibility of designing products which are not only efficient and convenient to use, but also look good. This leads designers to apply art related skills to enhance product appeal. They design a variety of products and materials in such a way that these not only serve the purpose for which they are intended but are visually pleasing as well. Customers' needs in terms of comfort, aesthetics, efficiency, safety, reliability and economy have to be taken care of. Therefore, these issues that concern product saleability has led to creation of a design division in most manufacturing industries.

Designers have technical knowledge appropriate to their discipline, and commercial awareness of markets.

Product design broadly encompasses designing of products such as home appliances, industrial equipment, automobiles, public utility equipment etc. Clothing and fashion, ceramicware, furniture, are yet other areas where Industrial designers are bringing about revolutionary changes. Visual communication design is a prominent area where designers work.


Personality Traits


Industrial Designers have to be creative, artistic and imaginative. Clear, logical thinking, ability to analyse requirements and to devise solutions is needed. Visual imagination, ability to express ideas through drawings or models are critical abilities. A good colour sense, appreciation of aesthetics and sensitivity to ergonomics (the study of the relationship between people and their environment) is also required


Courses/Training


The industrial designer's professional course is offered by the National Institute of Design at Ahmedabad, which offers 4 years' professional courses to school leavers and some advanced programmes for graduates .The Indian Institute of Technology (IIT) also offers Masters in Industrial Design to Engineering and Architecture graduates. Graphic designers are generally trained at Art Schools. Visual communication is offered at National Institute of Design, Ahmedabad and IIT as well as at Film Institutes at Pune and Chennai. Courses in Visual Communication run by private institutions such as Mudra Communications, ZICA are also useful.

After Class XII (any stream), students seek admission to the 4 year professional industrial design course at NID or 5 year degree course at Govt. College of Art and Craft, Chennai. Entry into the first job is directly from campus.

After NID or BFA, a Masters course at IIT Centre of Design for Visual Communication Design can be taken.

After Class XII (PCM), selection for BE Design course at IIT Guwahati is through IITJEE. BE /B.Arch/ BFA is the minimum entry requirement for Masters course in Design in IIT.


Institutions


Please click here for the list of the Industrial Design Institutes in India.


Placements And Prospects


Industrial designers work in design department of manufacturing firms, industries, consulting firms and as entrepreneus. Ceramic designers work in industries manufacturing table wares, sanitary wares, light fittings, pottery, decorative porcelain and materials for electrical and other industries. Furniture, craft, textile designers have industry specific options or they work as entrepreneur


Remunerations


The electrical goods industry, the consumer goods industry, the furniture industry, and the ceramic goods industry are looking for professional designers eho can create a better look for their products and help them to innovate. Beginners in manufactureing units may start with monthly emoluments of Rs. 15000 to Rs. 20000 or more depending upon their achivements and perceived potential. Design consultants can earn good profits. In this career talent, far-sightedness and personality make all the difference between success and failure.



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